- Emotionally-Focused Therapy
- CBT and ACT techniques
- Relationship patterns
About Jay
Jay Cook is a counsellor registered with NCPS in the United Kingdom and has five years of professional experience. He works with people who are dealing with stress, anxiety, depression, relationship concerns, LGBT issues, addiction and problems with self-esteem. He also supports clients facing parenting challenges, anger, career changes, ADHD and trauma-related difficulties.
Jay uses Emotionally-Focused Therapy (EFT) alongside approaches such as Acceptance and Commitment Therapy (ACT), Attachment-Based Therapy, Client-Centred Therapy and Cognitive Behavioural Therapy (CBT). In sessions he focuses on the things that feel stuck - strong emotions, patterns in relationships and the beliefs that keep people repeating the same responses.
His style is collaborative and practical. He helps clients name difficult emotions, notice how those emotions show up in behaviour, and try small changes to test new ways of responding. Sessions can include talking, reflective exercises and straightforward skills drawn from CBT and ACT to manage anxiety or mood swings.
Jay has experience working with people from a range of cultures and with international clients. He aims to make therapy understandable and down-to-earth, using clear explanations and step-by-step options for tackling problems. People who are unsure where to start may find an initial session helpful to map priorities and set simple goals.
He offers work that considers attachment and relationship patterns alongside individual strategies for coping and change. Clients are encouraged to bring practical concerns and specific situations to each session so therapy stays focused on everyday life.
How therapeutic approaches translate to online work
Emotionally-Focused Therapy (EFT) focuses on the role of emotion in relationships and personal patterns. It helps people identify key feelings, see how those feelings shape interactions, and try new responses to reduce repeating cycles of hurt or withdrawal.Acceptance and Commitment Therapy (ACT) helps people notice unhelpful thoughts and commit to actions that reflect their values. It offers simple exercises for living with difficult feelings while still moving toward meaningful goals.
Finding the right approach is part of the work. The therapist will discuss the fit with each client, weigh goals and preferences, and adjust methods over time. That collaboration helps decide whether to emphasise emotion-focused work, ACT strategies, or skills from CBT and client-centred methods.
Please confirm which online session formats are offered before booking, as formats are not specified here. Online sessions can make it easier to fit meetings into a busy week, allow shorter check-ins when needed, and reduce travel time. They also let people work from a quieter location, avoid video when that is not wanted, and try approaches that transfer directly into everyday life.
Areas of expertise
Primary focus
Also works with
Additional focus areas
Therapeutic approaches
Experience
5+ years
Listed in
United Kingdom
Languages
English
Frequently asked questions
What kinds of problems does he help with?
Jay works with stress, anxiety, depression, relationship and LGBT concerns, addiction, self-esteem and issues linked to trauma and abuse.
How would you describe his therapeutic approach?
He uses Emotionally-Focused Therapy alongside Acceptance and Commitment Therapy, Attachment-Based Therapy, Client-Centred Therapy and Cognitive Behavioural Therapy to address emotions and relationship patterns.
What is his professional background?
He has five years of experience working with people from varied cultural backgrounds and has supported clients internationally.
Where is he based and what credential does he hold?
He practises in the United Kingdom and is registered with NCPS.
Can I work with him if I live outside the UK?
Sessions are offered to international clients and he has experience working across different countries.
What session formats are available?
Please confirm current session options before booking as formats are not specified here.
How does payment and cost work?
Cost varies with location and sessions use a subscription that can be cancelled at any time.
How do I begin working with him?
Select the See online therapy options button, complete the short matching questionnaire and schedule a first session.
Profile details come from information the therapist supplied to BetterHelp. Credential and registration rules differ between the United States, the United Kingdom and Australia.