- Emotionally-Focused Therapy
- Attachment-based work
- CBT and DBT techniques
About William
Dr William Cook is a BACP and NCPS registered counsellor practising in the United Kingdom with 18 years of experience. He works with people dealing with stress, anxiety, addiction, trauma, relationship and intimacy issues, depression, and a wide range of life changes. He also supports clients with ADHD, autism, grief, eating and sleeping difficulties, and concerns around self-esteem and career direction.
He draws on Emotionally-Focused Therapy alongside attachment-based and client-centred ways of working to help people name difficult feelings and shift patterns that cause repeated pain. Sessions aim to clarify what matters to the client and to work on emotional responses that keep problems active. He also uses cognitive behavioural and dialectical behaviour approaches where practical skills are needed.
William describes a straightforward style in session. He listens to current problems, asks about what has helped before, and suggests small, practical steps to try between appointments. Therapy can include talking through relationship dynamics, practising emotion regulation skills, and reviewing behaviours that maintain stress or low mood.
He has worked with organisations such as The Magdalene Project and Maundy Relief Counselling Service, and has experience supporting LGBT+ clients and people facing complex transitions. He can provide Christian counselling on request. He has written books on addiction and is active in mental health education.
Sessions are offered in English, Spanish and French, and international clients are accepted. The cost varies by location and sessions use a subscription that can be cancelled at any time. To begin, clients complete a short matching questionnaire and schedule a first session.
How his approaches translate to online therapy
Emotionally-Focused Therapy helps people and couples identify and name core emotions that drive patterns of conflict or withdrawal. Sessions focus on feelings and how partners or individuals respond to those feelings, aiming to build new ways of relating and greater emotional clarity.Attachment-Based Therapy pays attention to how early care and close relationships shape current trust, closeness and fear of abandonment. This approach can help when relationship patterns repeat or when separation and attachment wounds affect day-to-day life.
Client-Centred Therapy centres the person's own experience. The counsellor follows the client's perspective, reflects what is said, and supports people to find their own solutions and next steps.
Finding the right approach is part of the work. He will discuss what feels most useful and adapt methods to the client's goals and preferences. This is a collaborative process that may combine emotional work with practical skills from CBT or DBT when needed.
Confirm the current session options before booking so you know how appointments are delivered. Sessions aim to fit around everyday life and can help when someone needs flexibility, wants to work across time zones, or prefers not to travel for appointments.
Areas of expertise
Primary focus
Also works with
Additional focus areas
Therapeutic approaches
Experience
18+ years
Listed in
United Kingdom
Languages
English, Spanish, French
Frequently asked questions
What kinds of problems does he address?
He works with stress, anxiety, addictions, trauma, intimacy and relationship difficulties, depression, grief, sleep and eating concerns, ADHD and related challenges.
What therapeutic style does he use?
He uses Emotionally-Focused Therapy together with attachment-based and client-centred approaches, and draws on CBT and DBT for practical skills when helpful.
How much clinical experience does he have?
He has 18 years of experience working in counselling and related services, including roles with community organisations.
What are his credentials and where is he based?
He is registered with BACP and NCPS and practises in the United Kingdom.
Which languages are supported?
Sessions are offered in English, Spanish and French.
Can people outside the UK work with him?
He accepts international clients; confirm the practical arrangements when matching and scheduling.
How are sessions paid for?
The cost varies with location and sessions are provided through a subscription that can be cancelled at any time.
What should I do to begin?
Select the See online therapy options button, complete the short matching questionnaire, and then schedule a first session.
Profile details come from information the therapist supplied to BetterHelp. Credential and registration rules differ between the United States, the United Kingdom and Australia.